Meet Sharon Lee! Your Skincare Bestie ...

If someone told me five years ago that I would be creating effective, pampering and reasonably priced skincare routines for hundreds of customers, I'd have said, "what are you smoking"? And yet, I am doing precisely that. 

Here's what happened: Preparing for a vacation, I wanted to heal my sensitive, redness-prone skin once and for all. Like so many times before, the sheer volume of skincare products online and in stores felt overwhelming. I sought advice at a beauty counter, only to be upsold a $200 "miracle" moisturizer that promptly broke me out. My vacation began with a blotchy, red face. 

Stewing by the pool, I came across an article on Korean skincare. Curious, I clicked. That click sent me on a journey of learning how to take better care of my skin with innovative, natural, well-priced products, using Korean skincare.

I read how South Korea was disrupting the beauty industry with products like BB creams, hydrating toners, essences and sheet masks. Ok, I thought, I have heard of BB cream, that lovely hybrid between moisturizer and foundation. But essences? Sheet masks? What the…?

More research led me to order some products to see what all the fuss was about. And bingo! I was hooked. My skin changed. I mean TOTALLY changed. I looked younger. My skin was plumper. Sunspots disappeared. 

Plus, the products were beautiful, and soothing – drawing on centuries of traditional knowledge and ingredients found in nature. Applying the products became a calming and relaxing self-care ritual in the morning and evening that I looked forward to and enjoyed. 

Soon my friends were complimenting me on my skin (that never happened before!) and started asking me what I was using. I realized that me and my highly successful, savvy friends — women who aced everything from careers to wardrobes — were completely lost when it came to their skin. We were all throwing money at "miracle" products that didn't work. We were overwhelmed. That’s when the lightbulb went off: what if I could take the transformative power of Korean skincare and make it accessible and understandable for people like me and my friends? 

So I started this website. I now have five years under my belt -- researching, sourcing, and personally vetting products and translating complex routines into simple, effective steps. What began as curating regimens for friends became Sharon Lee's Best – a mission to empower others to master their skincare, achieve a radiant glow, and experience the calming ritual of K-beauty without the guesswork or the exorbitant price tags.

I invest alot of time choosing what I think are the best brands and products, as well as offering a free consultation for customers who are as mystified as I was about what is right for their skin. 

So why the name "Sharon Lee's Best?"

Before I started this business, I  enjoyed a long and rewarding career in public service, advising governments on public policy. Early in my career, a treasured mentor gave me a simple rule to follow: "Based on the facts you've gathered, what is your best advice? Always give your best advice."  

So I am giving you my best advice on how to truly understand skincare -- how understand your skin type and take care of your skin, with natural, transformative and reasonably priced Korean skincare. 

I am giving my best to you.

Sincerely,

Sharon Lee Smith