Collection: Serums

Serums are super concentrated products that are formulated to target certain skin conditions, such as wrinkles, dullness, hyperpigmentation or hydration, as examples. 

They usually contain “actives” or ingredients that have been proven at the molecular level to change skin in some way. For example, Vitamin C has been proven to lighten sun or age spots and brighten skin.

Other examples of actives include retinol (vitamin A) to target wrinkles, salicylic acid to target acne, or hyaluronic acid which targets dryness. Actives can be found in other skincare products, but usually serums contain actives as they are formulated specifically to address certain skin conditions. 

Serums are designed to suit all skin types.